Wednesday, 2 August 2017

Why Unique Content Is Important?

Usefulness and Uniqueness
Let me start our exploration of good content with a fairly obvious, but important, statement:

For a blog to be successful, your content needs to be useful and unique to your readers.

It isn’t rocket science, but two questions that bloggers need to continually ask themselves are, “Is my blog useful?” and, “How is it different from other blogs?”



What Is Useful Content?
“Useful content” to me is different from what it is to you, but could be any of the following:
  • Entertainment—Increasingly, blogs are being used as entertainment. People are going to them for laughs, gossip, and fun conversation.
  • Education—Some blog readers are primarily interested in learning something about a given topic.
  • Information—Many successful blogs are built on the thirst that some have to be informed on an issue, product, or topic.
  • Debate—Some blog readers want a place that they can have a good old-fashioned dialogue, debate, or even a fight over an issue.
  • News—Many blog readers just want to be kept up-to-date with the latest news on a topic.
  • Community—People have a desire to belong. Many successful blogs tap into this and are all about connecting people interested in exploring a topic. Quite often the topic is secondary to the actual relationship built on the blog.

Each blog has the potential to be “useful” in a different way, and it would probably be unwise to start a blog that tried to be all of these things at once.

Research Your Readership

The best advice that I could give on developing useful content is to research your readership (or potential readership). If you already have a blog, do this by surveying your readers (either formally or informally) or by asking for feedback.

If you don’t have a blog already, you’ll need to work a little harder to research your potential readers. Survey friends, follow the comments sections of other blogs on your topic to see what readers are asking there, and look in forums and online discussion groups that cover your topics, where there is usually a lot of question asking going on.

As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs.

I see blogs every day that provide “useful” content but that have no readers simply because people are finding that information in other places.

Distinguish Yourself
New bloggers trying to break into a niche where others are already blogging should surf through the other blogs and websites in that niche and do some analysis on what sort of content those blogs and websites are producing.

In most niches you’ll find that sites are all presenting very similar information in pretty much the same voice, tone, and style. As a new blogger on the topic, you have a choice: You can either replicate what they are doing and try to do it better (difficult because they will already have loyal readers, and unless you’re brilliant at it you’re unlikely to convert these readers over to you), or you can distinguish yourself in some way from what others are doing.

This might mean focusing on a slightly different topic (perhaps a sub niche), but could also mean writing in a distinct voice. It might also mean writing in a different genre of posts (that is, if everyone else is writing “newsy” posts you might like to write more “opinion”-type posts).

Bring together the elements of both useful and unique content, and you will be one step closer to a successful blog.

1 comment:

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